01
Challenge
The audience is people who are intimidated by computers. The site could not look complicated, and it had to feel personally addressed.
— Overview
Hasan Abdullayev teaches computer literacy — Word, Excel, PowerPoint and online safety — live over Zoom. The site carries his personal brand and his lead flow.
02
Solution
The teacher's photo and name in the first screen, with the free-lesson signup form beside it. Large type, plain Uzbek, the syllabus, benefits, testimonials and FAQ — no jargon anywhere.
03
Result
The first screen answers three things: who teaches, what is taught and how to sign up. Submissions land in Telegram instantly.
