01
Challenge
Translate the in-store ritual of trying on a watch into a confident online purchase.
— Overview
Soatly is a curated marketplace of luxury timepieces in Tashkent. I rebuilt the flagship experience around storytelling and conversion.
02
Solution
A cinematic product gallery, contextual sizing helpers and a streamlined Telegram-first checkout.
03
Result
Average session time grew 3.2× and online inquiries doubled in the first quarter.
