01
Challenge
The category itself is off-putting: a dark, 'toxic' design scares people away. The page had to read clean and calm while still convincing.

— Overview
Disinfex is a Tashkent pest control service. The emphasis here is on technicians at work rather than stock brand illustration.
01
The category itself is off-putting: a dark, 'toxic' design scares people away. The page had to read clean and calm while still convincing.
02
A light blue palette, on-site photography in the hero, with the rating and guarantee badge layered on top. Services, work, pricing, FAQ and reviews are structured for search too.
03
The site reads calm and clinical, which sets it clearly apart from the hastily assembled landing pages typical of this niche.